Sr. marketing communication manager

Job Objective

The role is responsible to support the planning, operationalization and effective and timely deployment of marketing communication initiatives by leading a team of marketing professionals for the development, upkeep and oversight of marketing operations for enhancement of the businesses ensuring seamless reach to the customers furthering the organization’s agenda

Responsibilities

• Identify strategic initiatives for the marketing communications sub-function and collaborate with other teams to develop the overall strategic initiatives for the function aligned to the organization Strategy
• Drive the strategic initiatives for the sub-function. Monitor performance against the set KPIs
• Prepare and monitor adherence to the budget for the sub-function. Analyse deviations and take corrective course of action
• Strive to continually optimise the marketing cost as per strategic imperatives
• Derive implications from the marketing plan and prepare and monitor initiatives for timely achievement of marketing communication strategy
• Prepare and monitor deployment of detailed plans for marketing communications as per business strategy
• Oversee the translation of marketing brief from business and into a creative brief (including review of brief)
• Review and manage campaign budget and take necessary action for any deviations
• Ensure the timely development of the creative Concept Proposal (in-house or out-sourced)
• Develop and continually monitor the Media Plan
• Review and analyse reports on campaign performance and continually strive to improve the same
• Lead the creation of content Plan (including digital content, TVC, advertisement, copywriting, videos etc.) and oversee the adherence to the content creation budget
• Monitor the development of Creative Proposal (in-house/outsourced)
• Manage Launch (logistics, coordination, execution, meeting deadlines) and ensure timely roll-out of campaigns and events
• Oversee the planning and management annual contracts with social media partners (Google, Linkedin etc.)
• Ensure seamless management of logistics, contracting, payments
• Monitor adherence to procedures and controls at each Efficiency and Information process, such that all relevant procedural / legislative requirements are fulfilled while delivering a quality, cost effective service to internal customers
• Identify continuous improvement measures for policies, processes, systems / structural programs and procedures covering all individual Functional activities
• Validate information provided to address employee queries related to functional area
• Actively provide required information to internal and external auditors within stipulated timelines. Coordinate with and resolve any audit related issues raised
• Serve as a subject matter expert in own work area / sub-function / function and provide guidance to team / peers and support in the achievement of operational targets
• Undertake initiatives to improve processes in assigned area of work
• Guide team / peers in meeting delivery timelines and performance expectations
• Ensure that team / peers adhere to company policies and legal regulations
• Identify training needs and nominate team members for training programs
• Ensure timely completion of PMR process for self and the team
• Continuously share the knowledge and understanding of the telecom industry and business trends
• Ensure active participation in employee engagement surveys
• Motivate and build a healthy work environment within the team. Provide support in resolving work related / other concerns in an effective manner

Qualifications

Profile 1

• Master’s degree in Business/Sales and Marketing or Media communications from an internationally recognized University.
• 5-7 years of Sales and Marketing experience, including
• >2 years of experience in marketing communications would be preferred
• Membership of a relevant, and internationally recognized, professionally body

Profile 2

• Bachelor’s degree in Business/Sales and Marketing or Media communications from an internationally recognized University.                
• 6-8 years of Sales and Marketing experience, with a substantial proportion gained in a telecommunications business environment.
• >3 years of experience in marketing communications would be preferred
• Membership of a relevant, and internationally recognized, professionally body